to create more effective brochures
If you want to succeed in brochure
printing for your business, you need a winning formula
to guide you. You can’t just go and print brochures, you have
to do the task in a purposeful and objective driven way to assure yourself
of producing quality print brochures. To help you out in creating your
colour brochures, we are going to share with you 6 secrets for effective
1 - Writing for a target: The first tip for a winning
brochure formula is to write for a specific target audience. Most color
brochures are part of a larger marketing or advertising campaign. These
campaigns often have target markets that they are aiming for. Your brochure
must aim for them as well. You can do this by writing in a style that
is easily understandable and close to the target market’s characteristics.
This means that you must pay attention to your market demographics and
see what their sub culture is like. Study how they speak to one another,
and ascertain the important issues that they discuss. Knowing this,
you should easily be able to write more effectively for them by discussing
the same important issues that they discuss in their own style of language.
This should increase the quality of your brochure’s message immensely.
2 - Images for support: The next item in our winning
brochure formula is about images. You must not forget to include good
supporting images into your brochure. People respond well to brochure
images since they can easily and immediately relate more to a picture
than a block of text. So your brochure must not go to print until you
place in some winning images.
3- No to low quality: Also, you must not print in
low quality. For a truly winning kind of brochure
printing program you must always print in high quality.
This means printing full colour brochures that are well designed and
edited. All quality checks must be done before any kind of mass production
4 - Impact driven design: In terms of your brochure
philosophy, one tip is to always aim for impact driven designs. You
brochure cover should have a nice starting image that invokes intense
feelings and reactions in people. By doing your brochure printing in
an impactful way, people will remember your brochure more and you will
get your messages across faster.
5 - New ideas: Also, do not forget to use new design
ideas for your brochures. Culture is a very dynamic
phenomenon, and your brochures must also go with the flow as these changes
occur. Keep a keen eye out there for the best and new ideas for your
brochures. Once you see something that catches your eye, try to update
your designs immediately so that you will always be in the “in”
crowd of brochure designs.
6 - Great paper stocks: Lastly, a mark of a winning
brochure is a great paper stock. Always invest in high quality paper
stocks with glossy finishes and coating. Brochures look better and are
more welcoming if the paper stock itself looks professional and are
high quality. So, always print using high quality paper stocks that
can help make your brochure design a winner.
At Clarkson Graphic Services, not only can we help
your with your next brochure, but we can also provide your business
with catalogues, business cards, envelopes, labels, presentation folders
or any of your other business printing needs. Contact Clarkson Graphic
Services today for a quotation.